X OKO

In our partnership with OKO, we aimed to develop a brand identity that embodies harmony and simplicity, reflecting the product’s ability to integrate seamlessly into any interior while allowing the plants to take centre stage. The objective was to create a calming and expert aesthetic that resonates with users seeking effortless plant care solutions.

To achieve this, we hand-drew the wordmark, intentionally incorporating organic, asymmetrical linework to convey a sense of growth and natural development, rather than mechanical construction. For the standalone icon, we  extracted the section between the ‘K’ and ‘O’ from the wordmark, which was deliberately designed to represent an abstract flower. This subtle yet effective approach ensures that both the wordmark and icon are cohesively linked, creating a magical identity that perfectly aligns with OKO’s brand ethos.

OKO is all about effortless plant care, and their website needed to be just as intuitive. We built a Shopify store that is calming, clean, and completely on-brand, making it easy for customers to shop, learn, and engage with the OKO experience. The UI reflects the same organic, expert aesthetic as the brand—no distractions, just a smooth, seamless digital space that feels as natural as the plants it’s designed to support.

OKO’s sensor is sleek, smart, and seamlessly blends into any interior. The packaging needed to reflect that same philosophy—elegant, understated, and designed to disappear into the background while keeping the product safe. We created a minimalist yet functional box design, with clean lines and a premium feel that aligns with OKO’s brand ethos. No clutter, no unnecessary frills—just a calm, considered unboxing experience that mirrors the product inside.

A brand as considered as OKO needed icons that felt just as intentional. We designed a custom, hand-drawn icon set to match the fluid, organic lines of the logo. Just like the wordmark, nothing is perfectly symmetrical—each icon feels grown, not built. These icons are used across the website, packaging, and marketing materials, adding a subtle but powerful layer of visual harmony to the brand.