Purdi

Purdi

Case Study

Purdi

BRAND INTRODUCTION

Launching an Iconic Luxury Jewellery Brand.

Purdi is a luxury brand that craft bold and beautiful pieces of jewellery: handmade to order and impeccably crafted from the world’s most desirable and ethically-sourced metals and gems.
OBJECTIVE ONE

Craft a luxury brand that can stake a claim in an already-saturated luxury jewellery market and compete with established brands with impeccable reputations and illustrious heritage.

OBJECTIVE TWO

Build a unique and seamless ecommerce experience that emphasises the brands' bespoke and precious expertise.

OBJECTIVE tHREE

Website Design
Solution

We carved out a place for Purdi within the saturated market by defining a niche customer profile and building a unique proposition to meet their needs. The customer profile is a high-achieving, powerful women and Purdi's mission is to celebrate them and inspire others to replicate their success. Purdi now creates power pieces for milestones and moments, encouraging customers to adorn their achievements with pride. The identity forms an extension of this story: the logo features an owl, to symbolise wisdom and elegance, and a medal to symbolise the reward. We complemented this with a rich and deep colour palette with luxurious gold accents.

Purdip Verma

Voted most inspiring packaging design by DesignRush
PROJECT SHOWCASE

CTO Lighting

Helping CTO Lighting bring warmth into their identity and launch an e-commerce store.

PROJECT SHOWCASE

Nike

Rethinking Nike's brand planning bible and they way they communicate with partners.

PROJECT SHOWCASE

Morena

A Colombian cafe taking London by storm.

PROJECT SHOWCASE

Purdi

Launching a new luxury jewellery brand with big ambitions.

@OPULODESIGN

Our latest innovations

Follow us