Nike

Nike

Case Study

Nike

BRAND INTRODUCTION

Rethinking Nike's Brand Planning Bible

OBJECTIVE ONE

Build a user-friendly one-stop document that contains all templates and explains all processes used by the team internally and externally.

OBJECTIVE TWO

Create a document in Nike's signature style that becomes a go-to in everyday work.

OBJECTIVE tHREE

Prioritise ease-of-use and navigation so busy users can quickly find the information they need.

Website Design
Solution

We created an all-encompassing bible that is exciting, engaging and most importantly, fits seamlessly with the iconic Nike brand. To ensure maximum usability, we added clear navigation and a contents page with interactive links to tools, significantly reducing the time for a busy team to find the right information. As with all of our projects, we also thought above and beyond the brief for a PDF document. We believed building a bespoke piece of B2B software to manage the relationship between Nike and their partners was a more flexible and long-term solution. This exciting proposal was accepted and is currently being worked on- check back to see the results soon!

"The toolkits designed are perfect and will really improve the experience for us and our partners but the innovations that Opulo have suggested have made us take a step back and rethink the way we approach this. We are hoping to turn this into a bigger project and partner with Opulo to imagine and build it."

Nicoleta Marian

NIKE
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